About the Podcast
The Media Buying Podcast
The Media Buying Podcast discusses the challenges of media buying, the tips, tricks and scaling methods employed by some of the leading media buyers.
We cover advertising on PPC platforms like Google Ads, Microsoft Advertising, social media platforms like Meta Ads (formerly Facebook Ads), TikTok Ads, B2B ads on LinkedIn Ads, Programmatic Display, including DOOH and pDOOH (if you don't know, just wow), Native Advertising, Push Advertising.
New episodes posted weekly.
Two incredible hosts.
Rock star guests.
Strap in.
We cover advertising on PPC platforms like Google Ads, Microsoft Advertising, social media platforms like Meta Ads (formerly Facebook Ads), TikTok Ads, B2B ads on LinkedIn Ads, Programmatic Display, including DOOH and pDOOH (if you don't know, just wow), Native Advertising, Push Advertising.
New episodes posted weekly.
Two incredible hosts.
Rock star guests.
Strap in.
About your host
Jim Banks
Jim Banks is a digital marketing OG.
His expertise covers all aspects of paid advertising across platforms including Google Ads, Meta Ads, programmatic display and more.
With a wealth of experience working with online eCommerce retailers worldwide, Jim is recognized as a trailblazer in high-volume paid media campaigns and a digital marketing OG.
His journey began in 1999 when he made his first venture into paid traffic acquisition.
In 2000, he established one of the pioneering specialised paid media agencies, which he sold in 2006.
Jim has collaborated with over 1000 businesses of all sizes, contributing to their success in generating in excess of $1.7 billion USD in eCommerce sales.
His expertise was invaluable to Google during the development of Google Ads Editor and My Client Center, where he served as an advisor.
Beyond his accomplishments in the digital marketing realm, Jim is a highly sought after keynote speaker.
With his extensive travel experience and wealth of knowledge, he captivates audiences with his insights, expertise and great humour.
That being said, Jim has made countless bad decisions and this podcast is a combination of Jim's anecdotes as well as those of his guests.
Always a funny story to be told.
His expertise covers all aspects of paid advertising across platforms including Google Ads, Meta Ads, programmatic display and more.
With a wealth of experience working with online eCommerce retailers worldwide, Jim is recognized as a trailblazer in high-volume paid media campaigns and a digital marketing OG.
His journey began in 1999 when he made his first venture into paid traffic acquisition.
In 2000, he established one of the pioneering specialised paid media agencies, which he sold in 2006.
Jim has collaborated with over 1000 businesses of all sizes, contributing to their success in generating in excess of $1.7 billion USD in eCommerce sales.
His expertise was invaluable to Google during the development of Google Ads Editor and My Client Center, where he served as an advisor.
Beyond his accomplishments in the digital marketing realm, Jim is a highly sought after keynote speaker.
With his extensive travel experience and wealth of knowledge, he captivates audiences with his insights, expertise and great humour.
That being said, Jim has made countless bad decisions and this podcast is a combination of Jim's anecdotes as well as those of his guests.
Always a funny story to be told.