Welcome to The Media Buying Podcast

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You know that feeling, it's 3:00 AM and you're staring at campaign

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metrics that just don't make any sense.

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Your budget on Facebook is burning faster than you can optimize.

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Attribution models are broken.

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iOS updates have continued to kill your previously successful

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targeting, and your boss wants to know why CPMs have doubled overnight.

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If you're a media buyer, you live this reality every single day.

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I'm Jim Banks and my co-host is Rob Adler, and we've been exactly where you are.

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Between us, we've managed over $400 million in ad spend.

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We've survived every platform update.

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And trust us when we say this, we have made every mistake that you

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can imagine, and that's why we created the media buying podcast.

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Every Tuesday at 2:00 PM Eastern, we are cutting through the noise

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to give you what actually works.

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No fluffy, high level bullshit, no hypothetical or theoretical nonsense,

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just real strategies from the trenches.

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We'll break down the campaigns that are printing money right now.

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We'll decode the latest platform changes before they wreck your

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performance, and we'll share the tactics that agencies don't want you

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to know because in a lot of cases they actually don't know them themselves.

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Whether you're struggling with creative fatigue, fighting for

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budget approvals, or trying to prove ROI to your bosses who think media

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buying and online marketing is magic.

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We've got your back

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because here's the truth.

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Media buying isn't getting any easier.

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Platforms change the rules overnight.

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AI is eating people's jobs for lunch.

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Privacy updates are destroying your data, and the competition gets fiercer

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every single quarter without fail.

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The best media buys aren't just surviving these changes, they're

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using them to dominate their markets.

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So make sure you tune into the media buying podcast.

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Real insights, real results, real conversation.

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Every Tuesday, 2:00 PM Eastern.

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Don't just buy media, master it.