Welcome to The Media Buying Podcast

The show for media buyers of any level.

New episodes published weekly.

Tips, tactics and strategies for media buying on Meta Ads, TikTok Ads, Google Ads, Programmatic Display, Native Ads and any other type of media buying you are currently involved in.

Make sure you tell your media buying friends to subscribe.

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About the Podcast

The Media Buying Podcast

The Media Buying Podcast discusses the challenges of media buying, the tips, tricks and scaling methods employed by some of the leading media buyers on platforms like Google Ads, Microsoft Advertising, Meta Ads (formerly Facebook Ads), TikTok Ads, LinkedIn Ads, Programmatic Display, Native Advertising.

New episodes posted weekly.

About your host

Jim Banks

Jim Banks is a digital marketing OG.

His expertise covers all aspects of paid advertising across platforms including Google Ads, Meta Ads, programmatic display and more.

With a wealth of experience working with online eCommerce retailers worldwide, Jim is recognized as a trailblazer in high-volume paid media campaigns and a digital marketing OG.

His journey began in 1999 when he made his first venture into paid traffic acquisition.

In 2000, he established one of the pioneering specialised paid media agencies, which he sold in 2006.

Jim has collaborated with over 1000 businesses of all sizes, contributing to their success in generating in excess of $1.7 billion USD in eCommerce sales.

His expertise was invaluable to Google during the development of Google Ads Editor and My Client Center, where he served as an advisor.

Beyond his accomplishments in the digital marketing realm, Jim is a highly sought after keynote speaker.

With his extensive travel experience and wealth of knowledge, he captivates audiences with his insights, expertise and great humour.

That being said, Jim has made countless bad decisions and this podcast is a combination of Jim's anecdotes as well as those of his guests.

Always a funny story to be told.